Stockholm - Advisory · Strategy · AI
We modernise
commercial organisations.
We help companies grow by combining strategy, marketing, sales, operational structure and AI-driven transformation - built with your team and embedded until it runs.
30+
Years across FMCG, media & tech
FMCG · Media · Tech
Sectors we know deeply
AI-native
Workflows & operations
Embedded
Not just decks
01 - What we do
Strategy, AI and execution - under one roof.
Commercial Strategy & Growth
Go-to-market, commercial models, partnerships and revenue architecture for companies scaling into new markets.
Marketing, Media & Brand
Marketing strategy, media planning, omnichannel campaigns and brand systems - built to perform, not just look good.
AI & Operational Transformation
From AI strategy to implementation. Redesigning workflows, automating operations, and embedding AI inside commercial teams.
Creative Direction & Design
AI-native creative direction. Brand identity, visual systems and content production at a speed traditional studios can't match.
02 - Approach
We embed, we build, we stay until it runs.
Diagnose
We embed for 2-4 weeks. Interviews, data, workflows, commercial model. We surface what's actually blocking growth - not what's loudest.
Build
Strategy, operating model, AI workflows, creative systems - built with your team, not handed over in a deck.
Embed
We stay until it runs. New ways of working, dashboards, playbooks and the team capability to keep going without us.
04 - About
An advisory firm built at the intersection of business, marketing, sales, operations and AI.
Johannesson & Co is led by Mattias and Anastasia Johannesson. We bring fifteen-plus years of operating experience from building commercial organisations across FMCG, media and tech in the Nordics.
Our background spans growth journeys at Vinkompassen, Rocket Revenue and NOOS - building commercial offers, key-account relationships, marketing and media programmes for some of the largest FMCG suppliers in the Nordics.
We don't believe in large teams, long timelines, or decks that gather dust. We embed, we move fast, and we deliver work that holds up in the operating reality of the business.
Capabilities
Mattias Johannesson
Commercial Strategy, Transformation & AI Execution
Mattias helps organisations modernise how commercial teams operate - connecting strategy, marketing, sales, operations and execution into scalable systems that drive real business impact. With more than 30 years across FMCG, retail, media and regulated markets in the Nordics, his career has been spent where commercial complexity, organisational change and execution meet.
Today his focus spans commercial strategy and transformation, marketing and sales operations, AI-driven execution and the design of scalable commercial systems - built on experience leading partnerships, change programmes and large-scale operational delivery across complex stakeholder environments and significant commercial budgets.
"What drives me is building clarity - clearer strategy, clearer systems, clearer execution, clearer organisational alignment. Because transformation only matters if it actually works in practice."
Anastasia Johannesson
AI Creative Design & Visual Storytelling
A background in fashion design - translating ideas into visual experiences through detail, material, proportion and emotion. Today she combines that foundation with AI-powered creative workflows to develop concepts, campaign visuals, product visualisations and branded experiences at a speed and scale that wasn't previously possible.
"It's not about generating images. It's about developing ideas."
Currently working with Livv Group and Unique across hospitality, branding, product development and customer communication.
Creative work delivered through AJ Bureau - the creative studio arm of Johannesson & Co.
In client engagements, Anastasia leads the creative and visual dimension - from brand identity and campaign concepts to AI-powered content production.
05 - Clients
In good company.
A selection of companies we have worked with over the years - across FMCG, hospitality, e-commerce and tech, from Nordic market leaders to international challengers.
Selected clients
06 - FMCG Advisory
For professionals in beverage, FMCG and regulated markets.
A separate advisory practice for brand managers, commercial leaders and entrepreneurs working inside the Swedish beverage industry and FMCG. Personal guidance on industry challenges, leadership and career - from someone who has spent thirty years inside these markets.
Not coaching. Not therapy. Experience.
Explore FMCG Advisory07 - Contact
We are selective about the work we take on.
If you are building something serious, we would like to hear from you.
We respond within 48 hours. If there is a fit, we will suggest a short introductory call.
Studio
Stockholm, Sweden